Collaboration over Competition and (Comparison) + 10 reasons why to collaborate

Hear hear! I recently made a post about envy, if you didn’t give it a read, I suggest you at least eye it through to get an idea of my message. That being said, I completely understand your attention span might be below zero, so to save you some and effort and time I can briefly recap it here below in a few bullet points:

Don’t judge social media influencers or yoga teachers for posting pics on their feeds, they’re hustling just like you but in different way, they might feel insecure AF posting but do it to gain traction and biz. They’re simply using this channel for marketing (or at least I’d say many are).
Comparison is the seed for envy. Think about it. Yup, pretty darn accurate.
If you’re feeling envy: aim to emphasize instead of criticize. Remember errbody is a human and even if someone else’s life looks freaking glorious on the gram, EVEN they’ve had the worst raging diarrhea once (sorry not sorry I went there, lol). No, but for reals, my point is, we shall not compare as we have no idea of the whole story or their internal state.
Fight the feelings of envy through cutting the wings of comparison. If you’re feeling envy, try using it as fuel towards your own dreams and always remember that, that you don’t know the reality of their (whoever you feel envy towards) lives, they might actually be in a really bad place with themselves.

K, cool, great, now that you’re all filled in on the envy part I want to take it one step further. Collaboration over competition. Many of my friends are yoga teachers or at least work within the same field that I do. Some might argue that we’re competing with each other. The thing is though, that we all have something unique to offer, have a different vibe, our individual approach and a distinct way of teaching and we all attract a different crowd. That being said, you gotta play nice and fair and for instance being a copy cat is never cool. However, mistakes happen and one of my friends told me that she had just launched a Goddess Workshop (name changed) and was later contacted by someone with the exact same name, this was an honest mistake and not her intention at all. Communication, expression, honesty. It works, yup, the holy trinity once again.

Working together is powerful and so much more can be done in teams. I absolutely love projects and working with other people! Here’s a couple examples of what I’m doing/planning currently: co-hosting a retreat in Sayulita, Mexico this upcoming November (JOIN US!!) with my good friend & fellow yoga teacher Jonna Monola, co-hosting a singing bowl Yin + Sound Bath with Pauliina Kuunkajo this Saturday, soon launching a course with my friend Jasmiina Ojala from BärBar this fall (stay tuned), I will be teaching amongst a pool of other amazing yogis at the Magnesia Festival this summer, I am co-hosting a podcast (COMING SOON, launched this NEW MOON) with fellow yoginis Audra Rose Stanley and Sylvie Lacourciere and there’s a few more projects I’m not supposed to talk about just yet (aka keep your eyes open). So you, see, I LOVE co-creation.

An image from a collaboration I made with Jenette Skin Care.

K, well, why you might ask? Well lemme give you 10 reasons right here, right now, so read on folks!

First of all, there’s magic in coming together! Everybody has a unique skillset and different talents, you can just simply create SO MUCH MORE when joining forces with other people. Chances are you’ll also learn something new from them!
Co-creation is the shit for marketing & PR! You double up the reach (or triple up the reach) in whatever you’re doing. More reach, more business, more dinero. Easy.
It’s just so much more FUN! You get to share the workload and responsibilities PLUS it’s nice to have someone to hang out with. My friend Jonna and myself were recently at the Helsinki Yoga Festival with a stand promoting our upcoming retreat wearing sombreros and blasting banda music, imagine if I would’ve done that all alone. Lame.
Brainstorming & new ideas. Two brains are more than one brain. It’s true. More effective problem solving happens when you combine resources in talent and mindset. This also means you can come up with better ideas, projects, and workshops when you’re joining forces with someone PLUS you also have someone to discuss your ideas with and give you feedback.
Your tribe/network/clients get more value. Damn right they do. For instance in a yoga workshop: having two yogis instead of one yogi is amazing since you’ll get more hands on adjustments and help in your practice. If whatever it is that you’re doing is not yoga, you’ll still get more insight and value from having more than one {insert whatever}.
It’s time-efficient. Delegating tasks, planning, and implementation in a group or team is way more productive than doing everything solo.
You will learn from your mistakes and what collaborations/projects work for you. Not all collaborations and dynamics work, don’t let this discourage you. We are all different and it’s just like chemistry, everything does not work well together. Like oil and water = no bueno. Let failures be stepping stones towards finding the right people, organizations, and companies that do work with you. Kinda like fuckboys towards Prince Charming if you will.
Self-awareness. When you work with someone new, you’ll quickly notice your skills and also see what you need to work on. Yay. #selfwork
You’ll get inspired. Working together with someone new will most likely inspire you in some way or form, after noticing for instance your skillset and gifts and areas of improvement, you’ll most likely start working on the things you need to improve and start using more of your strengths to your advantage.
Community building + new doors. You get to create a community and you’ll reach a broader network for future projects with new possibilities and opportunities. Dope.

Cool. So now that the ball is in your hands. What do you want to create? Let’s create some magic together.

There’s a few things I can help you with and things I am working with currently:

Yoga classes + holistic wellness + self work (here’s what some of my students have to say)
Copywriting (if you didn’t notice yet, I love writing; my strongest writing language is English, however I can produce text in Swedish, Finnish and Spanish as well).
Promotion & marketing; either working on your branding or marketing, coming up with creative ideas, or then promotion through my own channels. I wouldn’t go as far as calling myself an influencer just yet as insta has been killing my reach with its new algorithm), but nearly 5K followers gotta count for something 🤷🏼‍♀️ Oh did someone mention #SHAMELESSELFPROMOTION 💅🏽🙋🏼‍♀️
Event production (past wedding planner & currently working within this field).
Modeling (yup, I’ll smile at a camera).

Get in touch and let’s make shit happen.

With love,

Evita

Eva Estlander 04/03/2019 Eva Estlander 04/03/2019

Envy

ENVY

There’s a lot of hype around sisterhood, goddess power and the sacred feminine. There’s a big movement called Women Supporting Women and there are a lot of strong women out there yearning to co-create, support each other and collaborate. I am one of those women and I would go as far as to say that it’s even in my blood, my lineage and my karma. My grandmother was amongst the first women in Finland to get a driver’s license and a dedicated yogini (before it was cool & trendy) and my mom, whom I’m very proud of by the way, has always been an avid feminist and worked to support women. She served as the president of the Finnish Women Entrepreneurs for several years until she finally retired this year. Cheers to you mama ❤️ I recognize your hard work.

I believe that there’s power in numbers and union and supporting each other is absolutely beautiful and we should definitely co-create, collaborate and work together. Unfortunately, however, there is something we fail to talk about openly, the big underbelly of sisterhood called envy. It’s understandable, I mean who would want to bring up the nasty, big ole’ envy with its ugliness, and it surely isn’t something to use when marketing. But envy is real and as much as women would love to have the support of each other, unfortunately they (we) are the first ones judge, criticize, belittle and smack talk each other.

I’m going to use myself as an example. When I first started my blog a few years ago I decided I needed to write at least twice a week and post on specific days. Consistency was key and every marketing savvy person would advise new bloggers to do this as it was considered to be the best method for SEO optimizing and gaining more readers. This was in 2016. The blog scene was already pretty established and I was kinda late to even be jumping on the bandwagon. I decided to give it a go anyways as I thought it’d be cool side project and something that would help me build my biz in Mex. Well, It didn’t really go as planned and life happened, I lost interest, dropped the project and stopped writing altogether. I felt a lot of insecurity in my writing and felt as if what I had to say wasn’t valuable, interesting or good enough. I was reading other blogs and felt that my posts where silly, unimportant or just shitty compared to the other stuff out there.

Fast forward three years, a lot of craziness and rapid growth and I suddenly find myself typing again. Unexpected, unplanned and unintentional. But this time it’s not forced, this time it flows, it feels good and I feel like I can stand behind everything I am writing without feeling insecure, without worrying about what other people think. Because I know better. Because I know myself. Because I’ve grown. But perhaps most importantly because I’m not comparing my writing to anyone else’s. It feels like I am finally using my own voice. It feels good to write and it feels good to share my opinions, thoughts and learnings. And if I can touch someone with my writing, or make someone think, even better.

We are all unique and have something different to offer.

My aim is to be real, genuine and write about the hard stuff too. Like envy. Not just the picture perfect life that social media can portray (and I am very aware of that my own insta feed displays this, hence the blog with more depth), but more about lessons, growth, life, whatever comes to my mind really. There’s no guidelines or restrictions. It also feels very therapeutic and more free as I have no set rules on how often to post, I simply do it whenever I get a splurge of inspiration, like right now at this very moment. And right now I feel like talking about envy. Everyone’s felt it, everyone knows what it is, but nobody really talks about it. So let’s.

So what is envy? Well, it’s thinking that what someone else has or is, is somehow better than what you are or have or are doing. The root to envy is comparison. It’s counting someone else’s blessings instead of yours. It’s feeling less than someone else. It’s the feeling of lacking. It’s not being happy with who you are or with what you have to offer. Heavy stuff huh.

So there are two very likely outcomes of feeling envy, either you’ll start feeling resentment towards the person or then other nasty side effect: you’ll start talking shit. But does either method make it go away? Hardly. So how do you make it go away? Perhaps the most important thing is: to stop comparing yourself to others. The saying “comparison is the thief of joy” truly is the truth. Comparison will not take you anywhere and you are only comparing yourself to an perceived image, not the actual truth. “Don’t criticize, emphasize” is a good one, because you have no idea of knowing what the person you’re envious of is dealing with, what they’ve been through or about their struggles or issues. So recognize their mundane humanness and simply stop.

Okay, so if there’s no way that you can stop comparing yourself with someone else or emphasize with them, there’s one more way: start working towards your dreams. Use the feeling of envy as fuel towards your own goals and start making shit happen. And this, ladies and gentlemen is empowering AF.

Lastly I would like to say that if you notice that you’re feeling envy towards a friend instead of a random Joe, try be open and honest about it and talk it out as difficult and even embarrassing it might feel. It takes a lot of courage, but the truth is energy doesn’t lie, and most likely your friend already felt it. Communication is key, to absolutely everything, even in dealing with envy amongst friends. Because if not, you’ll start wishing them to not be so successful or good or whatever it is you think they are, and eventually your friend will have to turn to people that wish them the best.

Life is hard, support each other and recognize your uniqueness. We all have something to offer and we are all just trying to figure it out.

Thank you for taking the time to read my typing, it’s nice to know someone out there is reading this.

Con amor,

Evita