my life, spirituality, travels and more
Wrapping up 2021 & What I learned from hosting Pop Up Shop(s) in Helsinki
Well hello hello, long time no blog.
Thanks for tuning back into my scribbles! We are soon to be wrapping up the year, so I wanted to take a moment to reflect upon this past year and also share some of my experiences from now having hosted two Pop Up Shops for my yoga clothing brand, Moonah Wear. And, yes, if you’ve lived under a rock, this may be new information for you, but I launched my own sustainable yoga clothing line back in 2020.
Having my own yoga clothing company, in addition to being an entrepreneur within the fields of wellness and yoga has been a rollercoaster and such a massive learning experience. I’d be lying if I wouldn’t also say it’s at times been challenging, frustrating, scary and even stressful. That being said, I get to work with things I love.
Okay, so I think it’s fair to say this year has been a crappy sequel to 2020 (in terms of the pandemic). Right now, infection rates are on the rise and new restrictions in place here in Helsinki (hence having the time to write this blog post as all yoga studios are currently closed). Looking at the bright side however, it seems as if this new variant may be less dangerous 🤷♀️. Anyways, this blog post is most definitely not about the big C, but neglecting its affect on us all when reflecting upon the last year would also be disingenuous. The toll it has had on us small business owners is devastating.
If you follow me on instagram, you may have seen my stories last year about me missing out on all Christmas Sales with Moonah Wear due to the pandemic and various production problems (not that I expect you to remember them lol 😅). Due to that experience, I had decided that history was not going to repeat itself this year. This is why I had decided to book a venue for hosting my very first Pop Up Shop in the heart of Helsinki before Christmas. Turns out renting a beautiful venue in the city centre is not only expensive, but quite challenging as a one (wo)man show. Long story short and a few meetings later, the lovely Pukhraj Ranjan from Moi Namaste and I decided to team up as we share the same values, are both female entrepreneurs working within the sustainable textile industry and both quite new to the world of running our own businesses. Together we decided to co-host our beautiful Mindful Moments at Spalt PR on Iso Roobertinkatu 30 in Helsinki in November and then another Pop Up Shop in Ullanlinna on Tehtaankatu in December.
As my business is an e-commerce business, the whole idea with the Pop Up Shop was to create a week filled with different events so that people would get a chance to get the full brand experience, meet up with the founder, hear the story behind Moonah Wear and get a chance to see and try on the yoga wear in person. We made sure to create an interesting schedule with free events everything from sound baths, yoga, a full moon circle to even an influencer event with Champagne Yoga.
Our beautiful Instagram wall wouldn’t have been the same without the Peacock chair from Parolan Rottinki. Pic by Johanna Keto.
The key is having a killer Instagram Wall
But, the one thing that lured in customers and people alike (in addition to the great location in Punavuori), was our amazing Instagram Wall. And this, we wouldn’t have been able to pull off without some of our very generous sponsors including Parolan Rottinki with the most stunning Queen chair (they call it the Peacock chair, but honestly, I felt more like a Queen on my throne on that chair 👸) and Cafe Cucca with their flower installation.
The chair was such a hit, because not only did almost every single customer and guest snap a photo of themselves on it, they also shared it on their socials, tagging us and generating more traffic and brand awareness for us.
Another great advantage with the chair was that we had positioned it just in front of the main entrance to the shop with a neon sign saying “This must be the place”. This created curiosity in all the people passing by, as they would see the “throne” and that sign, eventually wanting to come check out what it was all about.
MY TAKEOFF FROM HOSTING TWO POP UP SHOPS
Hosting a week filled with events and manning a shop morning to night was tiresome, but such a great experience. We got to meet with so many customers in person and to share our stories and make new connections. I also believe it created more brand awareness and even a small buzz for our brands during that one week period. It did result in more sales than a regular e-comm week as well. I also loved working and collaborating with another woman owned business, as it can be quite lonely at times running my own company. We even created a collaboration Kimono (the Lunar Kimono) as a lovechild from our collab. The Kimono is made out of GOTS certified cotton with a traditional block printing technique honouring Indian craftsmanship.
Our second Pop Up Shop was not as successful as the first one we hosted in Punavuori. I think for a number of reasons: first, the location was not as great as the one of our initial Pop Up, secondly, we didn’t have the same killer Instagram wall (even if we had the gorgeous chair on display), third, nor did we host daily free events, as the space was smaller, not to mention the infection rates were on the rise again. Now in hindsight, I am happy we hosted both Pop Up Shops, as I definitely learned so much from both of them. In 2022 I am most definitely looking to host more Pop Up Shops, making sure to create an Instagram Wall in each single one and perhaps even taking Moonah Wear on a tour to my beloved Sayulita, Mexico.
But in the meantime, stay tuned and follow Moonah Wear on instagram check out the most beautiful chair from Parolan Rottinki, as they also recently just restocked (it’s been out of stock for a while) and make sure to also give me a follow to stay in the know of my upcoming shenanigans.
Thanks so much for the read and wishing you a happy, abundant 🎉NEW YEAR 2022 🎉
X,
Eva
Below you will find a mixture of some pictures from the Pop Up Shop at Spalt, Pukhraj and me, Moonah Wear shots, as well as the collaboration Kimono and the new High Priestess Hoodie.
