Why do I blog, but perhaps you should too?

Greetings dear readers,

Welcome to my world. Well, at least a glimpse of it. I started blogging (again) after a loooong break. Ever since I started writing again some people in my circle have been curious and reached out to me and asked me why I blog. This actually made me stop for a second and ponder that same question myself, and so I decided to open up and shed some light on it; WHY DO I BLOG. Ladies and gents lemme tell ya why:

First and foremost I actually enjoy writing. It’s a way for me to express and share my thoughts, passions, interests and ideas within my community. It feels really really good and empowering to put my thoughts down on a piece of paper (even if it’s in a virtual format). Interestingly enough writing is actually something that runs in my family, as my mama used to be a journalist and worked with communication until she finally retired this year. So, in it’s simplicity, it’s a way to communicate with you guys (ahum, if you’re actually reading this, comments are more than encouraged).

Secondly, I feel like it’s extremely therapeutic and I gain a lot of insight and clarity on how I actually think and feel about certain things or whatever it is that I am writing about, it simply helps me make sense of things. In addition to this, I feel like it’s making me commit to a practice or habit and teaches me to build discipline (self work, duh!). I also feel like it is helping me become more analytical and a better thinker, as I actually really think about the stuff I put out on the world wide web (aka my brain is getting more functional 🧠).

I also feel like it is helping me grow as a person, as I am putting myself and my thoughts out there and building my personal brand, and showcasing my world views and passions. That being said, I often worry and think “oh my gosh will they judge me, what will they think” etc etc BUT then I just remind myself that the thing is, I’d rather be judged than do shit, and actually judgment says way more about the person judging than the person being judged. Oh, and did I mention it’s the bomb for marketing and SEO? Yea, so I guess you should start now too (if you’re in the biz world)! In a nutshell, I gathered all my reasons here below:

I enjoy it + runs in the fam
I get to express myself, my views, thoughts, ideas, and beliefs
Great way to connect with my community and beyond
It challenges me and puts me out of my comfort zone + empowers me
It makes me more analytical and inspires me to read and dig more into the topics that interest me or the things I wanna discuss
It’s therapeutic
It gives me clarity and insight about how I feel and what I think
Personal brand development
It’s the bomb for SEO
It’s making me grow as a person (self development)

If you also happen to enjoy writing, it’s perhaps time you should give it a go as well?

Vamos.

Con amor y cariño,

Evita

Eva Estlander 05/04/2019 Eva Estlander 05/04/2019

Collaboration over Competition and (Comparison) + 10 reasons why to collaborate

Hear hear! I recently made a post about envy, if you didn’t give it a read, I suggest you at least eye it through to get an idea of my message. That being said, I completely understand your attention span might be below zero, so to save you some and effort and time I can briefly recap it here below in a few bullet points:

Don’t judge social media influencers or yoga teachers for posting pics on their feeds, they’re hustling just like you but in different way, they might feel insecure AF posting but do it to gain traction and biz. They’re simply using this channel for marketing (or at least I’d say many are).
Comparison is the seed for envy. Think about it. Yup, pretty darn accurate.
If you’re feeling envy: aim to emphasize instead of criticize. Remember errbody is a human and even if someone else’s life looks freaking glorious on the gram, EVEN they’ve had the worst raging diarrhea once (sorry not sorry I went there, lol). No, but for reals, my point is, we shall not compare as we have no idea of the whole story or their internal state.
Fight the feelings of envy through cutting the wings of comparison. If you’re feeling envy, try using it as fuel towards your own dreams and always remember that, that you don’t know the reality of their (whoever you feel envy towards) lives, they might actually be in a really bad place with themselves.

K, cool, great, now that you’re all filled in on the envy part I want to take it one step further. Collaboration over competition. Many of my friends are yoga teachers or at least work within the same field that I do. Some might argue that we’re competing with each other. The thing is though, that we all have something unique to offer, have a different vibe, our individual approach and a distinct way of teaching and we all attract a different crowd. That being said, you gotta play nice and fair and for instance being a copy cat is never cool. However, mistakes happen and one of my friends told me that she had just launched a Goddess Workshop (name changed) and was later contacted by someone with the exact same name, this was an honest mistake and not her intention at all. Communication, expression, honesty. It works, yup, the holy trinity once again.

Working together is powerful and so much more can be done in teams. I absolutely love projects and working with other people! Here’s a couple examples of what I’m doing/planning currently: co-hosting a retreat in Sayulita, Mexico this upcoming November (JOIN US!!) with my good friend & fellow yoga teacher Jonna Monola, co-hosting a singing bowl Yin + Sound Bath with Pauliina Kuunkajo this Saturday, soon launching a course with my friend Jasmiina Ojala from BärBar this fall (stay tuned), I will be teaching amongst a pool of other amazing yogis at the Magnesia Festival this summer, I am co-hosting a podcast (COMING SOON, launched this NEW MOON) with fellow yoginis Audra Rose Stanley and Sylvie Lacourciere and there’s a few more projects I’m not supposed to talk about just yet (aka keep your eyes open). So you, see, I LOVE co-creation.

An image from a collaboration I made with Jenette Skin Care.

K, well, why you might ask? Well lemme give you 10 reasons right here, right now, so read on folks!

First of all, there’s magic in coming together! Everybody has a unique skillset and different talents, you can just simply create SO MUCH MORE when joining forces with other people. Chances are you’ll also learn something new from them!
Co-creation is the shit for marketing & PR! You double up the reach (or triple up the reach) in whatever you’re doing. More reach, more business, more dinero. Easy.
It’s just so much more FUN! You get to share the workload and responsibilities PLUS it’s nice to have someone to hang out with. My friend Jonna and myself were recently at the Helsinki Yoga Festival with a stand promoting our upcoming retreat wearing sombreros and blasting banda music, imagine if I would’ve done that all alone. Lame.
Brainstorming & new ideas. Two brains are more than one brain. It’s true. More effective problem solving happens when you combine resources in talent and mindset. This also means you can come up with better ideas, projects, and workshops when you’re joining forces with someone PLUS you also have someone to discuss your ideas with and give you feedback.
Your tribe/network/clients get more value. Damn right they do. For instance in a yoga workshop: having two yogis instead of one yogi is amazing since you’ll get more hands on adjustments and help in your practice. If whatever it is that you’re doing is not yoga, you’ll still get more insight and value from having more than one {insert whatever}.
It’s time-efficient. Delegating tasks, planning, and implementation in a group or team is way more productive than doing everything solo.
You will learn from your mistakes and what collaborations/projects work for you. Not all collaborations and dynamics work, don’t let this discourage you. We are all different and it’s just like chemistry, everything does not work well together. Like oil and water = no bueno. Let failures be stepping stones towards finding the right people, organizations, and companies that do work with you. Kinda like fuckboys towards Prince Charming if you will.
Self-awareness. When you work with someone new, you’ll quickly notice your skills and also see what you need to work on. Yay. #selfwork
You’ll get inspired. Working together with someone new will most likely inspire you in some way or form, after noticing for instance your skillset and gifts and areas of improvement, you’ll most likely start working on the things you need to improve and start using more of your strengths to your advantage.
Community building + new doors. You get to create a community and you’ll reach a broader network for future projects with new possibilities and opportunities. Dope.

Cool. So now that the ball is in your hands. What do you want to create? Let’s create some magic together.

There’s a few things I can help you with and things I am working with currently:

Yoga classes + holistic wellness + self work (here’s what some of my students have to say)
Copywriting (if you didn’t notice yet, I love writing; my strongest writing language is English, however I can produce text in Swedish, Finnish and Spanish as well).
Promotion & marketing; either working on your branding or marketing, coming up with creative ideas, or then promotion through my own channels. I wouldn’t go as far as calling myself an influencer just yet as insta has been killing my reach with its new algorithm), but nearly 5K followers gotta count for something 🤷🏼‍♀️ Oh did someone mention #SHAMELESSELFPROMOTION 💅🏽🙋🏼‍♀️
Event production (past wedding planner & currently working within this field).
Modeling (yup, I’ll smile at a camera).

Get in touch and let’s make shit happen.

With love,

Evita